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Instagram Stats Marketers Need to Know
Instagram has 1 billion monthly active users
This makes Instagram the third most popular social media network, following only Facebook (over 2 billion monthly active users) and YouTube (1.9 billion monthly active users). With 1 billion users accessing the platform every month, 50% of those are scrolling through their feed each day.
80% of accounts follow a business on Instagram
If you’ve ever wondered if social media marketing actually works, think about this Instagram statistic. Users are following businesses on the platform. Eight out of 10 to be precise. Which means that if your brand has a presence on Instagram, your audience will likely follow you.
Video posts receive 38% more engagement
Videos receive 38% more engagement than image posts and 2.1x the amount of comments. Since 81% of marketers agree that engagement is the most important metric of social media success, it’s no surprise than many of us want to figure out how to improve these numbers.
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